Data and empathy-driven design and product leader
👋 Hi, I’m Meredith, a leader who solves problems through research, empathy, and collaboration. With over a decade of experience in startups, I’ve demonstrated how to balance user needs and business goals, guiding teams to achieve real results. Here's how I can help your company:
My north stars…
Leadership
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Nothing kills momentum faster than confusion. People need to know where they're going and why. My job is to cut through the noise, set clear expectations, and make sure everyone's on the same page. I want to give my team the roadmap they need to succeed.
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I believe in fostering a culture where people feel safe to experiment, make mistakes, and learn from them. It's about building a team that's constantly evolving and improving, and that means providing opportunities for growth and development.
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Ideas are great, but they're nothing without execution. I define goals and objectives while allowing them the freedom to choose how to achieve them. I aim to foster an environment where my team feels empowered, supported, and motivated to take ownership.
Product and Design
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Beautiful design is useless if it doesn’t help the user or business achieve a goal. I design experiences that are intuitive and actually solve a problem. If it looks good and works well? Even better.
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Yes, design systems and guidelines exist for a reason. But if existing patterns don't make sense for how and where people are using it, then it is time to break the rules.
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I believe in an iterative and data-driven—both qualitative and quantitative—design process. I want my designs out into the world, so I can gather feedback, analyze, and adjust accordingly.
I’ve worked with awesome companies like…
UpLift
UpLift is a virtual mental healthcare platform for patients, providers, and insurers. As Head of Product and Design (and employee number 4), I grew the product and design team from 1 to 8. Under my direction, my team…
Built electronic health records software (EHR) specifically tailored to mental health care from 0 to 1
Implemented tooling that decreased average days sales outstanding by 86% (47.5 days to 6.5 days)
Continuously iterated patient onboarding, improving start to book conversion by 46% and kept retention at 80%
Pillar
Acquired by Acorns
Pillar was an app created to make student loan repayment easier. As Head of Design, I managed a team of in-house and freelance designers that…
Led the redesign of the onboarding experience, achieving a 20% month-over-month conversion improvement
Built a culture of usability testing and a/b testing to inform design decisions
Fundera
Acquired by Nerdwallet
Fundera is a small business financing marketplace. As Design Lead, I championed evidence-based design by implementing A/B testing strategies, resulting in a 50% increase in top-of-funnel performance.
More than just software, I'm good at...
Better
Better is a mortgage company striving to make homeownership simpler, faster — and most importantly, more accessible for all Americans. As a founding product designer, I spearheaded initiatives that educated home buyers and optimized internal processes, directly contributing to the company's milestone of $1 billion in loans funded.
Defining strategy. Guiding scoping, timelines, and delivery to achieve business goals. Thinking from a user's perspective. Making decisions supported by user-centric principles, data, and business goals. Collaborating with cross-functional teams. Mentoring and managing designers and PMs. Knowing just how much coffee I need to get the job done.
Want to know more? Get in touch or review my LinkedIn